How to fundraise for your brand in 2024

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Today’s deep dive essay was written by Sophia Dodd. Sophia is a venture capital investor at Touchdown Ventures. She focuses on investing in and working with startups in the consumer and built world segments, supporting their commercial strategy and strategic partnership functions. Sophia recently interviewed Ariana Ferwerda, co-founder of skiwear brand Halfdays, which she angel invested in.

In this deep dive essay, Sophia shares two fashion brand case studies - Zimmermann and Halfdays - and discusses why they were successful investments, along with her tips for founders who are approaching a fundraise.

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