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How to Build a $Billion Restaurant Empire

A recipe for success ;)

Welcome to September’s deep dive issue on the restaurant business. All premium subscribers of The Stanza receive access to the deep dive issues. Upgrade your membership here or refer 3 friends and receive a month of free access. Your unique referral link can be found at the bottom of every email you receive from The Stanza.

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DELICIOUS BUSINESS: A $34 iconic dish packaged and sold in 20,000 stores across the US

Why is the restaurant business notoriously difficult? Why are there some restaurants that despite mediocre food, have a fully booked reservations calendar? Why do some restaurants succeed even after the initial media attention fades? And how do some restaurants grow into full-on hospitality empires? The Stanza studies the matrix of hospitality companies that have evolved beyond just a few restaurants, and identified the essential recipe (cute pun!) for a formidable hospitality empire, as well as three trend predictions for those looking to get ahead in this highly competitive industry.

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